One of the things new businesses have to work really hard at is showing customers that they are reliable and trustworthy. Many customers will be cautious of ordering from places from which they’re unfamiliar in the worry that the business is fraudulent, after all, it’s easier than ever for criminals to knock up scam websites these days that look very professional. Thankfully there are ways that you can show customers that you are a trustworthy and functioning business. Here are a few ways you can go about it.
Well Run Social Media Accounts
Social media accounts that are properly run will show that your business is trustworthy. A large following, for example, shows that your site hasn’t just popped up out of nowhere. And quick responses to customer questions reassure other potential customers that you’re efficient and easy to get in contact with. Be sure to share and retweet reviews and positive comments, this will help to spread the word. Sharing photos that customers have taken of your products is another way to show others that people are genuinely buying and using the items that you sell. When you’re a new business, you could get the ball rolling by sending bloggers products to review for free and ask them to share on social media.
Get Third Party Reviews
Getting reviews on sites like Trustpilot and Reevoo are useful, as it can help to show the authenticity of your site and services. Facebook business pages also have the option for customers to leave reviews. These all help to show that your company is trustworthy since it’s feedback that’s clearly from real users. It’s likely to take a while to build up reviews, but if you provide good service, they will come. You could also ask satisfied customers if they would be happy to leave a review. Be aware that just as good reviews are good for business, bad ones can seriously harm your reputation. Therefore ensure that your customer service is top notch and that any queries or complaints are dealt with quickly and efficiently.
A Business Address
A business address is another way to make your business look legitimate and trustworthy. If people can see offices on Google street map and have a professional place to send mail to it sends a good impression. If you’re running your business from your home, one way around this is to use a mail forwarding service. This gives you a professional looking business address, but mail is then sent on to your actual address. The benefits of a mail forwarding address is that your customers will never know you’re working from a virtual office.
Blogging is an excellent move for your business. For a start, it helps to boost your ratings within search engines. But importantly, a well written business blog shows your site is trustworthy. It shows that you’re knowledgeable and have authority in the area you’re selling in. For example, if you’re selling clothing items you could write about current fashion trends or styling tips and advice. This is content is very share-friendly; posted on your social media accounts it encourages others to share it which equates to free advertising for you. It also helps to boost your brand’s awareness and is another layer to your business. If you’re not much of a writer yourself, you could work this into one of your staff’s job roles. Alternatively you can hire freelance writers online, provide the topic and any keywords and have original and engaging content written for you.
An app is a great way to get ahead of your competition. Right now many small and medium sized companies have not taken advantage. An app makes your business look professional, far more so than simply a website that’s been optimized for mobiles and tablets (although this is of course still important). It’s true that you have to spend money to make money, and investing in the services of an app designer to create you a good quality app is definitely money well spent.
Adding a live chat feature is another way you can assure customers of your business. It’s another way for them to get in contact and shows someone is available and ready to assist in the event of any issues. You could look into programs such as Liveperson, or opt for a free online live chat software instead. Even if they don’t actually use the service, just knowing an assistant is there and a click away can be enough to tempt customers into making their first order with you.