Modern businesses are wise to start utilizing the internet to both promote their products and provide their services to customers around the world. Whether you outsource content creation or sell office supplies, it’s beneficial to have an online presence.


Unfortunately, it’s not just a case of slapping together a website and calling it a day. There are hundreds of ways to optimise your website for exposure and customer retention. Simple things such as colours and layouts can make a huge impact on how easy it is to navigate your products, and back-end services such as eCommerce functions need to be installed so that your customers have a way to buy your products.
If you take web design too lightly, then your online presence could be tarnished due to an amateur website or lack of features. To prevent this, you can hire a web development company to assist you in creating the perfect website, but you can also create your own website and follow some of these simple tips to boost sales and increase exposure.


Give it a purpose

Ask yourself what you’re making a website for. Is it to inform your customers, or do you also plan to have eCommerce solutions so they can also order products? It’s important that you have a vision for your website before you start making it so that you can plan the features, layout and information around your idea.


Clean up broken links

Make sure that every link in your website leads to something or works. You don’t want to advertise a product, link to it, but then have the link not work because you type it in wrong or forgot to update it. It’s important that you take website maintenance seriously and fix all these types of issues.


Make your website layout compatible on all devices

Not everyone uses their computer to browse the internet. Many people resort to using their phones or other smart devices to browse the web, especially when they are on the go. As a result, you need to optimize your website so that it looks great and provides enough information regardless of the device used to view it.


Mobile phones have small screens so it’s best to use larger text. You also need to take into consideration that many people use their phones in a portrait orientation and not just landscape. It’s common to condense menu options into a button at the top of the web page and for text to be large enough to read comfortably, but not take up too much space on the screen else a single paragraph will take a long time to read.


Tablet screens are much larger so you’ll be able to fit more information on a single page. However, it’s still a good idea to keep it simple and not overwhelm your customers with too much information. For computers, you can get away with having more text on the screen, a variety of font sizes and multiple links per page. However, that’s not an excuse to fill the page with text and drown customers in information. Only have relevant information on each product. Keep it clean and use simple designs so that it’s not a chore to navigate your site.